Cookie policy


Cookies are small text files sent from the site to the data subject’s terminal (usually the browser), where they are stored and then transmitted back to the site the next time the same user visits. A cookie cannot retrieve any other data from the user’s hard drive, transmit computer viruses or acquire email addresses. Each cookie is unique to the user’s web browser. Some of the functions of cookies may be delegated to other technologies. In this document, the term ‘cookies’ is intended to refer both to cookies proper and to all similar technologies.

By means of cookies, it is possible to record information about your preferences, such as the pages you browse or the downloading of files from our site, or other similar actions taken while browsing our site.

Cookies may be first- or third-party; “first-party” means cookies developed by the site owner itself, while “third-party” means cookies developed by third parties other than the site owner.

Relative to the nature of cookies, there are different types:

– Technical cookies: Technical cookies are those used for the sole purpose of “carrying out the transmission of a communication over an electronic communications network, or to the extent strictly necessary for the provider of an information society service explicitly requested by the subscriber or user to provide such service” (see Article 122, paragraph 1, of the Code).

They are not used for any further purposes and are normally installed directly by the website owner or operator.

They can be divided into:

– Browsing or session cookies: ensure the normal navigation and use of the website (allowing, for example, to make a purchase or authenticate to access restricted areas); they are in fact necessary for the proper functioning of the site;

– Analytics cookies: assimilated to technical cookies where used directly by the site operator to collect information, in aggregate form, on the number of users and how they visit the site itself, in order to improve the performance of the site;
– Functionality cookies: they allow the user to navigate according to a set of selected criteria (for example, language, products selected for purchase) in order to improve the service rendered to the same. Users’ prior consent is not required for the installation of such cookies.

– Profiling cookies: Profiling cookies are aimed at creating profiles related to the user and are used in order to send advertising messages in line with the preferences expressed by the same in the context of web browsing. The consent of the data subject is required for the use of profiling cookies.

According to Order No. 229 of May 8, 2014, the user must be able to authorize or deny consent to the installation of profiling cookies, if they are present.

In the case of third-party cookies, the site does not have direct control over individual cookies and cannot control them (it can neither install them directly nor delete them). You can, however, manage these cookies through your browser settings (follow the instructions below), or the sites listed in the “Managing Cookies” section.

The user is therefore invited to check on the third party site indicated below.


Here is the list of cookies on the site:

Cookie name Duration Purpose Description Web Reference
Elementor Never Composer https://elementor.com/help/cookies-policy/
wpEmojiSettingsSupports Session HTML
_ga_* 1 year 1 month 4 days Analytics Google Analytics sets this cookie to store and count page views. .thepointorthodontics.com
_ga 1 year 1 month 4 days Analytics Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors. .thepointorthodontics.com
_fbp 3 months Analytics Tracciare conversioni, ottimizzare pubblicità, analisi comportamentale .thepointorthodontics.com

Duration of cookies
Cookies have a lifetime dictated by the expiration date or a specific action, such as closing the browser, set at the time of installation. Cookies can be:
– Temporary or session (session cookies): used to store temporary information and link actions performed during a specific session. They are removed from the computer when the browser is closed.
– Permanent (persistent cookies): used to store information such as user name and password, saving the user from having to re-enter them each time they visit a particular site. They remain stored on the computer even after the browser is closed.

So-called “session cookies” are deleted once the connection to this website is terminated. The computer systems used for this site use both temporary and permanent cookies. (To be filled out – consult the site operator for more details).

Managing cookies
You can disable website cookies by downloading specific software such as Ghostery (https://www.ghostery.com) for your browser and disabling the use of individual cookies. Alternatively, you can enable “anonymous browsing” mode, a feature that allows you to browse without leaving a trace of your browsing data in your browser. You can also disable or delete cookies by accessing your browser’s configuration panel.

Acceptance and Opt-out of Cookies
By continuing to browse this site, closing the information wrapper, clicking anywhere on the page, or scrolling down to view additional content, you agree to the Cookie Policy and cookies will be set and collected. If you do not accept cookies by leaving the navigation, any cookies already locally in your browser will remain stored, but will no longer be read or used by us until you later accept the Policy. You always have the option to remove such cookies at any time through the methods mentioned above.